The kit was crafted to recognise black British athletes and their achievements in sport, and to amplify that, the sportswear giant called upon three of England’s most influential footballers, Raheem Sterling, Tammy Abraham, and Marcus Rashford, to model the new jersey.
The top has been designed as a symbol of solidarity and a shared identity. Beyond the aesthetic this bold visual is all about making a positive statement and inspiring change. Along with the black top featuring glitched-out Swoosh graphics and zig-zag patterns in contrasting white, a mirrored version has also been created in white with black accents.
A celebration of black British athletic performance and contribution to sport will be showcased through a photography exhibition at NikeTown London. A partnership with Black In The Day will invite the community to share their stories through the 1948 space in Shoreditch.