Skepta – LOOK



When music meets fashion Skepta is leading the way, check out his MAINS fashion range at Selfridges




So Skepta one of the most influential UK artists has just released a new clothing collection teaming up with No Fear brand.


He used to distribute his own BBK clothing range but now he aims to target a wider audience with partnerships with clothing brands which shows his entrepreneur spirit.


However, some of the criticisms he has received are about the MAINS tracksuit collection being over priced around the £200 price point mark.

Lucky for those fans he has now teamed up with early – 2000s famous brand No Fear under Sports Direct who are known to have a competitive price point for clothes.

The worrying part of this power move is that Sports Direct have recently seen profits drop by 60% and this new range is in fact, part of the campaign they are trying to launch to become the “Selfridges of sport” as said by the CEO Mike Ashley. It was just last year they received allegations the billionaire retailer Mike Ashley has been running Sports Direct like a Victorian workhouse, building his success on a business model that treats workers “without dignity or respect”, a scathing parliamentary inquiry has found.






It is worry that Sports Direct in an aide to improve the company reputation takes advantage of artists like Skepta who through their creative music has accumulated a valuable fan base.

Can music artist redeem not so popular brands?  Should artists be accountable for the companies they team up with? or should it strictly be about business and getting the music and the clothing to the masses regardless of the repercussions.?


TOP – £190 Mains Track cotton drill top 

  • Mains cotton-drill track top
  • Pulls on
  • Collar, V-neck with ribbed panel at interior, long sleeves, branded tab at sleeve, embroidered detail at sleeve and shoulder seam, silver-toned eyelets at sleeves, elasticated seams
  • 100% cotton
  • Dry clean
  • True to size
  • Length 30”
  • Model is 6ft and wears a size extra-large

Bottom – £210 Mains Track Bottom drill Joggers


  • Pulls on
  • Drawstring elasticated waistband, concealed zipped pockets at front, embroidered detail at sides, branded tab at side seam, silver-toned hardware, concealed zipped cuffs, elasticated ribbed cuffs
  • 100% cotton
  • Dry clean
  • Size large: Rise 13″, inside leg 32.5″, leg opening 12″
  • Model is 6ft and wears a size large




TOP – £20.99 No Fear Forever Polo Shirt 


BOTTOM – £22.99 No Fear Forever Eye Shorts 


2 thoughts on “Skepta – LOOK

  1. Daniella

    Hi Deano,

    Great article, I really enjoyed the reading!
    I love the way these men dress up. I wish my husband could dress that way:)
    I personally think there is no age to look good and that’s why I’ve bookmarked your website so that I can show it to my husband. I am sure he will love some of these closes!
    Thank you for this excellent post!

    1. Deano

      Thanks for the positive feedback, your right clothes do not discriminate your never too old to look cool and have the musiclook in fact a lot of the clothes come back in fashion check out the post i did here about Avirex 

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